Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn.
It is easily understandable that many small to medium sized businesses are totally confused with social media. Many of the articles are cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering – how can they use these tools to drive business results.
Many articles and posts that attempt to be useful end up confusing businesses in respect of using social media marketing effectively. Typically, they list up to 50 sites that HAVE to be engaged with, offering no assistance as far as the methods to gain targeted followers that replicate the demographic and geographic dimensions of the businesses stipulated target market, or proven strategies that direct increased traffic to the business website, increase sales and create a loyal community of brand followers through a process of engagement. No wonder some people are confused.
The best way to figure out which social media tools or platforms are the best for you is to try them out. All you usually need to do is go to each site and sign up for a free account i.e. on Facebook or Blogger.com.
No one has time to surf all the social networking sites. You can’t do everything at once. Try focusing on a few networks and sites at a time to determine which will help you best connect with your customers or generate the most traffic. Once you’ve built a reputation, you can move on to the next on your list.
It’s fine if you don’t jump on the bandwagon of every new site. Take some time to read reviews and watch before deciding to make a move.
Getting involved in a site is the only way to really understand how it operates. Even then, you need to be prepared for things not to work. There are no guarantees of success although with experience, you’ll learn what’s likely to click with your users.
Small tourism business owners view the Internet and social media as both a blessing and a curse.
It’s a blessing because it offers a more direct way for you to reach your customers.
It’s a curse because it offers a more direct way for you to reach your customers! [Read more…]