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The Need for Experiential Content in Tourism Social Media

Tourism is out of the ordinary day activities of normal life. It is saved for, anticipated and remembered for years to come after the holiday is over. But what are they remembering … the hotel, the flight, the airline? Maybe…the experience…definitely. Tourism is experiential based. So what attracts the potential customer to your product, service

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Foursquare and Tourism: Another New Social Media Tool

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. What is it? Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do.  The users “check-in” to their current locations and can earn rewards in

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