This post is by William Beutler, Innovation Manager at New Media Strategies, an online marketing and intelligence firm in Arlington, Virginia.

Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pages and the linking of user profiles to them.

This has caused a great deal of confusion for both the average user as well as the companies and brands who maintain a presence on Facebook. (In the interests of disclosure, I have clients for whom this is an issue, although I will not use them as examples.)

In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks. [Read more…]