Marketing Solutions Archives | Page 2 of 2

April 29, 2010 by stuartinfiji

Facebook – The Basics

To begin, let’s take a look at the most popular social media network, with a quick primer on what’s good and not-so-good about it.

Facebook is, by numbers alone, the most popular social networking site today, with more than 400 million registered users. It’s a site that lets people share updates, photo videos, articles, and more with “Friends,” who they have to approve to be in their network. Businesses and organizations can create “Fan Pages,” which other Facebook users can become fans of, just like they do sports teams, musicians, and celebrities. [Read more…]

April 27, 2010 by stuartinfiji

The Problem With Community Pages

This post is by William Beutler, Innovation Manager at New Media Strategies, an online marketing and intelligence firm in Arlington, Virginia.

Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pages and the linking of user profiles to them.

This has caused a great deal of confusion for both the average user as well as the companies and brands who maintain a presence on Facebook. (In the interests of disclosure, I have clients for whom this is an issue, although I will not use them as examples.)

In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks. [Read more…]

April 27, 2010 by stuartinfiji

9 Rules of Facebook Promotion Every Small Business Should Know

You’re the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understand the challenges of running a small business and after speaking with lawyers, florists, dentists, and many other small businesses, I’ve compiled the following list of strategies that should help ease the process. [Read more…]

April 15, 2010 by helenthereef

2008 Great Fiji Butterflyfish Count Results presented at the Fiji Islands Conservation Science Forum 5th – 7th August 2009

The 2009 inaugural Fiji Islands Conservation Science Forum (FICSF) provided an excellent platform for the Butterflyfish Count organizing committee to present its findings to the greater scientific and conservation organizations in Fiji as well as to the general public. The presentation was made by Chinnamma Reddy on behalf of the committee.

[Read more…]