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You are here: Home / Online Marketing / LinkedIn – The Basics

April 29, 2010 by stuartinfiji

LinkedIn – The Basics

LinkedIn is the more “professional” social network of the Big Tree. It lets users create what amounts to an online resume and connect with other peers — be it friends, colleagues, or other business associates — through online networking.

Businesses and organizations can also set up profiles on the site; many businesses use it to recruit (and check references) for new hires.

Pros

  • The “six-degrees” nature of the site allows you to reach out to people through
  • already existing connections.
  • Profles are straightforward and connections can be easily made.
  • Not a lot of “noise” and clutter.
  • Allows for Question and Answer inquiries with a professional slant.

Cons

  • It’s the smallest of the Big Tree social networks, though its population
  • is growing.It’s a more stodgy environment, which doesn’t convey fun.
  • Job seekers are more active on the site than those already employed.
  • People use the site for purely professional purposes, so marketing messages are not always welcome.

View Stuart Gow's profile on LinkedIn

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Filed Under: Online Marketing Tagged With: LinkedIn

Online Marketing

Social Networking

Resort Support offers a small business marketing program that treats marketing as an integrated system custom designed for small medium tourism organisations and projects.

Social Networking

At the core of the system is a series of steps and strategies, that any organisation, regardless of size, can use to finally produce stunning returns from a consistent marketing effort from the newest and rapidly changing onlien social media and resources.

An important distinction of Resort Supports’ approach to marketing is our belief in building in-house capacity to run most of the marketing campaigns. This provides sustainable results within the organisation, not just one-off campaigns run by outsourced companies.

Through our in house online WordPress specialists, The Army of Flying Monkeys, we can deliver online campaigns fast, and we build all our websites with a 30 day delivery guarantee.

We are happy to provide a free, no obligation independent assessment of your current marketing obligations and plans. From this we can custom design a Marketing Plan and individual campaigns.

For further details contact any of the partners or [email protected]

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