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Social Media Optimization

The Need for Experiential Content in Tourism Social Media

Tourism is out of the ordinary day activities of normal life. It is saved for, anticipated and remembered for years to come after the holiday is over. But what are they remembering … the hotel, the flight, the airline? Maybe…the experience…definitely. Tourism is experiential based. So what attracts the potential customer to your product, service […]

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Email and Facebook Dominate Sharing of Online Content

Very interesting news from Marketing Profs.com… Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via

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