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Prepare for Facebook’s Timeline for Business Pages

Excellent article by Ken Mueller on Business to Communtity. Thanks Ken!

I’ve been asked quite a few times at speaking engagements, and by clients, “Will Facebook be adding the Timeline for Business Pages”?. Well, if you haven’t heard, the rumors started leaking last week, and apparentlythe Timeline will be coming to business pages as early as the end of this month. It sounds as if they will begin rolling it out in beta with some larger brands. If you remember, it’s been nearly a year since the last major overhaul to the business pages.

When the Timeline was rolled out for personal profiles, there was an early opt-in process where you could choose whether or not you wanted, and some still haven’t chosen it, waiting for Facebook to force them. That will probably happen very soon. Now, with the impending roll-out of the business Timeline, there is no word as to whether or not we’ll be able to opt-in early.

And while many say they dislike the personal Timeline (I happen to love it!), I think that’s just the typical, “If it ain’t broke, don’t fix it” mentality that many of us have, just because we don’t like change. When things change, we have to adjust and learn something new.

Well, get ready for change. And while we don’t know what features the Timeline for Business Pages will have, here are a few things we can do to prepare ourselves for the inevitable


Business 2 Community

Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.

Ken Mueller is the proprietor of Inkling Media, with 30 years of experience in the media industry. Ken is an Inbound Marketing Certified Professional, after graduating from Inbound Marketing University with honors. He is also a certified Inbound Marketing Educator. He has…View full profile

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