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Year: 2012

Ffacebook brand pages

Ultimately who owns your Facebook Business Page?

Facebook Pages are all the rage and with good reason: Every business that deals with people needs one because Facebook is where the people are! Problem is most small to medium-sized business owners are busy, don’t have the time and would simply prefer to have someone else do it for them. Facebook “experts” everywhere are …

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Strategic Marketing Plans for SME Tourism Operators

Why Develop a Strategic Marketing Plan for your Tourism Operation?

If you think that in tourism developing a strategic marketing plan is something only the big, fancy hotel chains do, then think again. You CERTAINLY need one, too! It’ll help you better understand your business, your customers and your strategy for success. In fact it even more important that you use your smaller and tighter …

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How to stop the screw ups when giving a PowerPoint presentation

Since, for whatever reason, PowerPoint presentations seem apt to go wrong, it’s a great idea to cut out at least a couple of extra steps; not only will your presentation look more professional, but there’s also less of a chance that something will go wrong between saving and presenting. The answer: Save your PowerPoint presentation …

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Buying a Scuba Dive Business in the Tropics: DUE DILIGENCE?

So what exactly is this “due diligence” we’ve all been twittering on about when we talk about buying a scuba diving business? Seems very uptight and accountant-speak to most of us and about as interesting as my Auntie Mildred’s boil on her…, yes well you get the idea… Simply put, performing due diligence means taking an extremely good …

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