Groups may be the single best & most important action to increase your network and engage your audience… There are thousands of different groups on LinkedIn that you can be a part of. All you have to have is a topic or area of interest that you want to follow, discuss or share your expertise …
Very interesting news from Marketing Profs.com… Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via …
Email and Facebook Dominate Sharing of Online Content Read More »
Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. What is it? Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do. The users “check-in” to their current locations and can earn rewards in …
Foursquare and Tourism: Another New Social Media Tool Read More »
While there are numerous ways to increase performance of your Facebook ad campaigns through ad copy and images, there are also a number of ways to improve performance through more effective targeting. As I mentioned in yesterday’s article about using CPM vs CPC bids, testing is critical to increasing your advertising performance. One of the …
One Killer Tactic To Boost Your Facebook Ad Performance Read More »
It is easily understandable that many small to medium sized businesses are bamboozled with social media. Many of the articles are cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering – how can they use these tools to drive …
