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Year: 2010

Email and Facebook Dominate Sharing of Online Content

Very interesting news from Marketing Profs.com… Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via …

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Foursquare and Tourism: Another New Social Media Tool

Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. What is it? Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do.  The users “check-in” to their current locations and can earn rewards in …

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One Killer Tactic To Boost Your Facebook Ad Performance

While there are numerous ways to increase performance of your Facebook ad campaigns through ad copy and images, there are also a number of ways to improve performance through more effective targeting. As I mentioned in yesterday’s article about using CPM vs CPC bids, testing is critical to increasing your advertising performance. One of the …

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