While there are numerous ways to increase performance of your Facebook ad campaigns through ad copy and images, there are also a number of ways to improve performance through more effective targeting. As I mentioned in yesterday’s article about using CPM vs CPC bids, testing is critical to increasing your advertising performance. One of the best tools for measuring your ads performance is Facebook’s reporting feature, and one of the most important reports is called “Responder Demographics”.
The key to improving the effectiveness of your ad campaigns is looking at what demographics are responding the most and go after them. By increasing your ad’s click through rate you will not only increase your campaign’s performance but also reduce the overall cost. So how do you accomplish this exactly?