It is easily understandable that many small to medium sized businesses are bamboozled with social media. Many of the articles are cathartic in nature, listing the ever growing number of social media sites and tools to use, not addressing the questions that these businesses need answering – how can they use these tools to drive business results.
Many articles and posts that attempt to be useful end up confusing businesses in respect of using social media marketing effectively. Typically, they list up to 50 sites that HAVE to be engaged with, offering no assistance as far as the methods to gain targeted followers that replicate the demographic and geographic dimensions of the businesses stipulated target market, or proven strategies that direct increased traffic to the business website, increase sales and create a loyal community of brand followers through a process of engagement. No wonder some people are confused.