Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off.
What is it?
Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do. The users “check-in” to their current locations and can earn rewards in doing so.
It’s got much more of a “game” approach to it than other social media tools where users can “unlock badges and discover new things” for rewards, but the interesting bit is that these things are in the real world so businesses can use it to influence behaviour and actions, turning Foursquare users into paying customers. [Read more…]