Excellent article by Ken Mueller on Business to Communtity. Thanks Ken!
I’ve been asked quite a few times at speaking engagements, and by clients, “Will Facebook be adding the Timeline for Business Pages”?. Well, if you haven’t heard, the rumors started leaking last week, and apparentlythe Timeline will be coming to business pages as early as the end of this month. It sounds as if they will begin rolling it out in beta with some larger brands. If you remember, it’s been nearly a year since the last major overhaul to the business pages. [Read more…]
by Karen Rubin
Earlier this week, we shared that 41% of businesses surveyed in AT&T’s Small Business Technology survey are currently using Facebook and that this represents a 51% increase over last year. As more business are starting to use Facebook, marketers will be faced with the challenge of blending their personal and business lives online.
For many, this adjustment is a hard one. We all have things we want to share with our friends, that we might not want our co-workers. Facebook lists are a wonderful way to separate your personal friends from your business acquaintances, however many don’t know how to use them.
Here is a helpful video to walk you through the process of setting up a limited profile list in Facebook, and adjusting your Facebook Privacy Settings to ensure you are only showing your best side.
Just as students start returning school, the experts at Facebook have released a new guide to security, aimed at helping teachers, parents and young adults keep their online accounts safe.
The guide was penned by authorities in the field; noted former Symantec Internet safety expert Linda McCarthy, Purdue University security researcher Keith Watson, plus teacher and editor Denise Weldon-Siviy.
This release covers a variety of subjects regarding online security on both the Internet and on Facebook. [Read more…]
While there are numerous ways to increase performance of your Facebook ad campaigns through ad copy and images, there are also a number of ways to improve performance through more effective targeting. As I mentioned in yesterday’s article about using CPM vs CPC bids, testing is critical to increasing your advertising performance. One of the best tools for measuring your ads performance is Facebook’s reporting feature, and one of the most important reports is called “Responder Demographics”.
The key to improving the effectiveness of your ad campaigns is looking at what demographics are responding the most and go after them. By increasing your ad’s click through rate you will not only increase your campaign’s performance but also reduce the overall cost. So how do you accomplish this exactly?