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How to Optimize Your Facebook Privacy for Business

October 5, 2011 By Leave a Comment

by Karen Rubin

Earlier this week, we shared that 41% of businesses surveyed in AT&T’s Small Business Technology survey are currently using Facebook and that this represents a 51% increase over last year. As more business are starting to use Facebook, marketers will be faced with the challenge of blending their personal and business lives online.

For many, this adjustment is a hard one. We all have things we want to share with our friends, that we might not want our co-workers.  Facebook lists are a wonderful way to separate your personal friends from your business acquaintances, however many don’t know how to use them.

Here is a helpful video to walk you through the process of setting up a limited profile list in Facebook, and adjusting your Facebook Privacy Settings to ensure you are only showing your best side.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/12067/How-to-Optimize-Your-Facebook-Privacy-for-Business.aspx#ixzz1XVa2Fx9b

Filed Under: Online Marketing, Social Media Optimization

Add A Social Sign-In To Your WordPress Blog

September 10, 2011 By Leave a Comment

by 

Social sign-in is a wonderful technology that allows users to connect to a site using their social network credentials. It completely avoids the tedious process of having to re-enter your email address, choose a username, click on a confirmation link… and it also means users are far more likely to make constructive comments, because they’re no longer anonymous.

Obviously, this isn’t suitable for all situations and websites, and you should still provide an alternative method for those who simply don’t have a social profile. In general though, I think it can be safely said that letting people register or log in to your site with one click is a good thing.

So how does one go about adding social login to their WordPress blog? Simple, Janrain is here to help with a basic free plan, which enables you to have up to 2,500 users – far more than many of us will need I suspect. When the time comes to scale, you can easily upgrade to a paid plan. [Read more...]

Filed Under: Social Media Optimization

5 Security Tips Facebook Wants You To Know

August 20, 2011 By Leave a Comment
Posted by Jennifer Moire on  http://www.allfacebook.com/

Just as students start returning school, the experts at Facebook have released a new guide to security, aimed at helping teachers, parents and young adults keep their online accounts safe.

The guide was penned by authorities in the field; noted former Symantec Internet safety expert Linda McCarthy, Purdue University security researcher Keith Watson, plus teacher and editor Denise Weldon-Siviy.

This release covers a variety of subjects regarding online security on both the Internet and on Facebook. [Read more...]

Filed Under: Online Marketing, Social Media Optimization

Twitter Do’s and Don’ts

May 4, 2011 By Leave a Comment
Twitter

From DiveNewsWire, – by Nick Bostic, New Scuba Marketing

Despite the wide variety of advantages to using social media for your SCUBA business, I still am contacted by people saying they don’t have time. “How can I automate the process?” they ask. Their request for automation frequently is directed at Twitter since they still don’t really “get it”.

All Automation is Not Equal

I confess, I use some automation with my Twitter account. I will peacefully turn myself over to the Twitter Police whenever they arrive to haul me away.

Here are a couple of ways I like to wrap my head around social media automation:

1.     Would I setup a booth at a trade show where I had a bullhorn and just yelled out at the crowd all day?

2.     Would I put my SCUBA business phone number on advertisements, but never answer the phone?

Hopefully you answered “no” to both of those. [Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: , ,

The Need for Experiential Content in Tourism Social Media

November 27, 2010 By Leave a Comment

Tourism is out of the ordinary day activities of normal life. It is saved for, anticipated and remembered for years to come after the holiday is over. But what are they remembering … the hotel, the flight, the airline? Maybe…the experience…definitely. Tourism is experiential based.

So what attracts the potential customer to your product, service or activity? When they visit your website or read your printed marketing material, what is it that sways the decision to use your business over your competitors? The importance of having well designed marketing material, whether online or offline, and a level of integration and synergy between them cannot be argued. However, content is king. What does your content say to your potential customers? Is it generic marketing text that is not targeted to the behaviour and language of the target markets you are attempting to serve?

[Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With:

Great Social Media Blogs for Great Advice

November 5, 2010 By 2 Comments

Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.  But where do you start seeking out this information?  Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry?

This question prompted me to ask fans on my Windmill Networking Facebook Fan Page as to where they go in 2010 to read up on social media advice and news excluding Mashable.  I exclude Mashable because they have, in essence, become the CNN of social media, so needless to say they are one of the most important sources for news & information.  If you want to find other sources and different perspectives of advice, news, and unique insights, where do you look?  Here’s how my readers voted, in descending order of importance (and what percent voted for each particular website): [Read more...]

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Are You Maximizing LinkedIn Groups?

October 5, 2010 By Leave a Comment

Groups may be the single best & most important action to increase your network and engage your audience…
There are thousands of different groups on LinkedIn that you can be a part of.  All you have to have is a topic or area of interest that you want to follow, discuss or share your expertise about.  A great way to see what groups you want to be a part of is to look at your connections, your prospects, your customers profiles and see which ones they are in and join those.  As we say, fish where the fish are.

The next and most important step after you join is to share, add value, contribute and engage in dialogue…
They have a discussion area where you can start discussions or  you can add value to existing discussions by making comments and join in the conversation.  Then you can set up an auto email to notify you every time someone else contributes to the discussion, so you can choose to reply, agree, disagree, it doesn’t matter as long as you are in there.  [Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: ,

Email and Facebook Dominate Sharing of Online Content

October 3, 2010 By Leave a Comment

Very interesting news from Marketing Profs.com…

Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content via Twitter and 2% do so via LinkedIn.

Among consumers age 35 and over, email is the primary vehicle for sharing content online (93%).

Entertainment is the primary reason people share content: 72% of consumers say they share content because it’s interesting or entertaining, 58% do so because they think the recipient might value the content, and 58% say they share content to get a laugh.

Read entire article here: Email and Facebook Dominate Sharing of Online Content

Filed Under: Online Marketing, Social Media Optimization

Foursquare and Tourism: Another New Social Media Tool

September 27, 2010 By 2 Comments

Foursquare for tourismFoursquare, the latest new and free location-based social media tool based on mobile device use that is taking off.

What is it?

Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do.  The users “check-in” to their current locations and can earn rewards in doing so.
It’s got much more of a “game” approach to it than other social media tools where users can “unlock badges and discover new things” for rewards, but the interesting bit is that these things are in the real world so businesses can use it to influence behaviour and actions, turning Foursquare users into paying customers. [Read more...]

Filed Under: Marketing Solutions, Online Marketing, Social Media Optimization Tagged With: ,

Ten Ways to Use LinkedIn

August 6, 2010 By Leave a Comment

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  • The average number of LinkedIn connections for people who work at Google is forty-seven.
  • The average number for Harvard Business School grads is fifty-eight, so you could skip the MBA, work at Google, and probably get most of the connections you need. Later, you can hire Harvard MBAs to prepare your income taxes.
  • People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
  • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
  • According to my inside sources, the person with the most pending LinkedIn invitations is…Guy Kawasaki. (Though I’m not sure if I should be proud or ashamed of this factoid.)

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn. [Read more...]

Filed Under: Online Marketing, Social Media Optimization Tagged With: , ,
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