Can you afford not to have a Channel Manager?

If you run an accommodation business then it is highly likely you are using a channel management tool of some description or are at least planning to in the near future. If it is not on your immediate radar then you should consider putting it front and centre of your online distribution strategy.

Simply put, a channel manager is Internet-based software that allows accommodation providers to manage availability and rates across a multitude of online channels from a single easy-to-use web page. The real benefits to the accommodation business are many and significantly outweigh the investment requirements to get up and running on this vital piece of software.

[Read more...]

Foursquare and Tourism: Another New Social Media Tool

Foursquare for tourismFoursquare, the latest new and free location-based social media tool based on mobile device use that is taking off.

What is it?

Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do.  The users “check-in” to their current locations and can earn rewards in doing so.
It’s got much more of a “game” approach to it than other social media tools where users can “unlock badges and discover new things” for rewards, but the interesting bit is that these things are in the real world so businesses can use it to influence behaviour and actions, turning Foursquare users into paying customers. [Read more...]

Facebook – The Basics

To begin, let’s take a look at the most popular social media network, with a quick primer on what’s good and not-so-good about it.

Facebook is, by numbers alone, the most popular social networking site today, with more than 400 million registered users. It’s a site that lets people share updates, photo videos, articles, and more with “Friends,” who they have to approve to be in their network. Businesses and organizations can create “Fan Pages,” which other Facebook users can become fans of, just like they do sports teams, musicians, and celebrities. [Read more...]

Why Social Media Marketing is Hard for Small Tourism Businesses

Small tourism business owners view the Internet and social media as both a blessing and a curse.

It’s a blessing because it offers a more direct way for you to reach your customers.

It’s a curse because it offers a more direct way for you to reach your customers! [Read more...]

The Problem With Community Pagescommunity,

This post is by William Beutler, Innovation Manager atNew Media Strategies, an online marketing and intelligence firm in Arlington, Virginia.
Among the changes announced at F8 last week, the one most users are likely aware of already is the introduction of Community Pages and the linking of user profiles to them. This has caused a great deal of confusion for both the average user as well as the companies and brands who maintain a presence on Facebook. (In the interests of disclosure, I have clients for whom this is an issue, although I will not use them as examples.) In my view, Facebook now faces a number of issues to resolve that could have been avoided if the rollout had been planned more carefully: at present, Community Pages are hurt by a lack of transparency, a plethora of redundancy and too little explanation of their quirks. [Read more...]

9 Rules of Facebook Promotion Every Small Business Should Know

You’re the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understand the challenges of running a small business and after speaking with lawyers, florists, dentists, and many other small businesses, I’ve compiled the following list of strategies that should help ease the process. [Read more...]

2008 Great Fiji Butterflyfish Count Results presented at the Fiji Islands Conservation Science Forum 5th – 7th August 2009

The 2009 inaugural Fiji Islands Conservation Science Forum (FICSF) provided an excellent platform for the Butterflyfish Count organizing committee to present its findings to the greater scientific and conservation organizations in Fiji as well as to the general public. The presentation was made by Chinnamma Reddy on behalf of the committee.

The talk focused on the preliminary analysis of Butterflyfish abundance and species richness compiled from results of the Great Fiji Butterflyfish Count in November last year.
The considerably fewer resources required for conducting and receiving wide scale information on species distribution and abundance in Fiji was highlighted and proven through the mass network and support during the Butterflyfish Count event.

Mass replication of such surveys reduces variability in results and can be quite successfully utilized for establishing patterns on reef character etc.

Comparison to more scientifically rigorous surveys conducted by two independent surveyors was also carried out and the results appear to be comparable for both abundance and species richness from the two survey groups (GFBFC and scientists) across the Fiji Island.

It was found that results of timed swims rather than measured transects of the scientists was most comparable to the results gathered during the Great Fiji Butterfish Count. Surveyors were concentrating on one fish family and therefore there were records of more fish and species on most sites from both the survey groups.

Whilst the volunteer surveyor network still needs help in correct species identification this can be effectively corrected if participating resorts, NGO’s and schools spend more time reviewing the resource materials provided to them. This will ensure accuracy in the results gathered. The talk also highlighted the awareness that was raised in fish identification, population’s diversity, reef health, and conservation, in local resort staff and communities as well as visitors.

The talk concluded on the fact that 90% of Fiji’s 27 species can be found in most regions of the country and that there were high Butterflyfish numbers in most areas. There was also a call for participation and support for the second round of the Great Fiji Butterflyfish Count event to be held during 10th – 17th October 2009. All interested organizations are requested to take part in this fun event and contribute data toward the Butterflyfish database.

Please view the slideshow presented at the Forum for all details.

Fiji Butterflyfish Presentation at FICSF

View more presentations from Stuart Gow.
The FICSF was certainly the perfect opportunity to present and highlight the importance of volunteer networks to developing countries like Fiji where limited financial resources often hamper such initiatives. Good on you volunteers!

All the best for this year’s Great Fiji Butterflyfish Count and a big thank you to the FICSF organizers for an excellent show.